The new product marks the Indian e-tailer’s foray into the gifts market
New Delhi, India. December 1, 2008.
Gift Cards are normally used by large format outlets/stores (LFOs) since the ambit of items offered by them to the consumers is fairly large. Now rapidly growing Indian e-tailer AUTSUN.COM has decided to launch its own email based Gift Card giving customers access to more than 50,000 genuine branded products to chose from.
AUTSUN.COM is currently selling consumer products in more than 12 categories including Apparel, Books & Movies, Electronics & Mobiles, Home & Kids etc. One of the things that set AUTSUN apart is their model of selling only authorized products from authorized sales channels at reasonable prices. AUTSUN has lately also invested in logistics infrastructure tie-ups with world renowned logistics providers to significantly extend its delivery reach to even remote areas of India, plus more than 200 countries worldwide, with ambitious delivery time frames of 24-72 hours.
AUTSUN’s Gift Card will be available in multiple denominations starting with Rs.250 and going up to Rs.2000 and can be personalized with a gift note from the sender. Once a sender places the order, the Gift Card is released to the recipient. The recipient receives an email with the Gift Card within minutes, which can then be redeemed and the applicable amount can be adjusted against new purchases from the website.
Several other international e-tailers already use the concept of Gift Card and Gift Certificate to attract customers, and AUTSUN has been facing increasing demand on its service to have a good product of similar nature.
AUTSUN.COM design and implementation team has worked for more than a month to come up with an attractive design for the gift card, and to implement a workflow that provides convenience and ease-of-use for both the sender and the recipient.
