The new tie-up will add a further 700 books in English and Hindi to AUTSUN.COM’s rapidly growing bookstore section
New Delhi, India. 05 December 2008.
Online book sale is on the rise in India as more and more customers want wider choice, better prices, and are increasingly opting for the convenience of ordering on the net.
Founded in 1975, Orient Paperbacks is a part of a well-established and growing group of Indian publishing companies operating in English and Hindi – the two largest book publishing languages of India – under the following imprints: Vision Books, Orient Paperbacks, Caring (Career Guidance India) and Rajpal & Sons – Hindi language imprint.
The company has a list of over 700 titles on a wide range of subjects including Fiction and Literature, Health, Mind and Body, Self Development, Puzzles, Religion and Culture, New Age and Esoteric, and Humor.
AUTSUN.COM was founded last year and is one of India’s fastest growing shopping sites with an extremely large books section. AUTSUN has one of the most up to date books collections from all major book publishers in India and abroad. For its books section, the web service is now focusing on partnering with the leading Indian publishing houses with an independent voice.
Says Urvi Khanna, CCO of AUTSUN: “Orient Paperbacks has really interesting books in subjects as diverse as Military & Strategic Affairs, Investment & Stock Market, Puzzles & Games etc., besides new age popular Indian fiction. By adding this catalog to our repertoire, we are definitely going to give our customers more choice from home grown, Indian writing in Hindi & English.”
http://www.autsun.com, which ships to customers not just in India, but worldwide with a delivery timeframe promise of 24-72 hours, will also help Orient Paperbacks reach a wider audience abroad.
Says Sudhir Malhotra, MD of Orient Paperbacks: “Orient Paperbacks pioneered mass-market publishing in India by publishing some of the biggest names and popular appeal subjects in value-for-money format. The authors published include Khushwant Singh, Anita Desai, Raja Rao, Norman Vincent Peale, Robert Schuller and Shakuntala Devi amongst others. We look forward to our partnership with Autsun.com as it will help us take our publications to a wider audience and bridge the author-reader gap.”
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Press Contact AUTSUN.COM: Malavika Khanna, malavika@autsun.com. +91-11-41639928
Press Contact Orient Paperbacks: Sidharth Malhotra, sidharth@orientpaperbacks.com. +91-11-23278877
