Cutting Edge Commercials (Paperback)
By Jim Aitchison (Author)
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This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how planners contribute new insights, how to get great television ideas, how commercials are structured, how to sell concepts, to how they should be executed.
ISBN: 0130908282
Binding: Paperback
Edition: 1st Edition
Pages: 469
Language : English
